A promo mobile Racing Game
A concept design study for Go Donuts!
Interaction Design project by:
Hikaru Shiozawa, Sarah Elgayed, Lorena Santamaria
Advisors Concept & Prototyping:
Prof. Henrik Rieß, Stef Tervelde, B.A.
Further Credits:
See video
Interaction Design Project by:
Elmira Bilokon, Mariia Vlasina, Klea Celmanaj
Advisors Concept & Prototyping:
Prof. Henrik Rieß, Stef Tervelde, B.A.
"Go Donuts" represents a combination of the Berlin-based brand "Sammy's Berliner Donuts" and the established game Mario Kart. The objective was to create a game involving donuts as an interactive engagement mechanism between the brand and its customers. To maintain brand coherence, a selection screen featuring the brand's "Fancy donuts" menu was implemented. Users can select one of seven "Fancy donuts" options and are subsequently transported to the course to play with the chosen donut.
The course incorporates design elements of the brand, including its logo. Additionally, visual elements such as a game logo and in-store posters were developed to enable customers to scan QR codes and access the game. Upon completion, users receive a discount coupon for their selected donut variety.
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Contact:
Prof. Henrik Rieß
Interaction Design and Visual Communication
Berlin International
University of Applied Sciences
Salzufer 6, 10587 Berlin, Germany
Tel: +49 30 81 05 80 80
E-Mail: riess[🎈]berlin-international.de
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