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A Ride through Ritter Sport’s History

A concept design study for Ritter Sport

This 3D website explores spatial branding for Ritter Sport. It compresses the extensive brand history into an interactive narrative and communicates the brand's sustainability practices. 

The project translates the brand's values into a sequence of interactive spatial scenes, where users perform actions that mirror historical origins, production logic, and environmental responsibility. Through bodily metaphors, cause-effect systems, and procedural interaction, brand meaning emerges through experience rather than explanation. The journey commences in 2026 on a picnic blanket. By opening the chocolate box, historical Ritter Sport designs unfold, leading to an interactive chocolate farm and the production of chocolate from cocoa beans.

The project demonstrates how interaction can support complex narratives that are difficult to communicate through traditional graphic design alone.

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