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A Ride through Ritter Sport’s History

A concept design study for Ritter Sport

This project explores spatial interaction as a medium for conveying brand narratives. Rather than proposing a new visual identity, it addresses a communicative challenge specific to Ritter Sport: the compression of long brand history, sustainability practices, and mass-market friendliness into flat media such as packaging or advertising.

The project translates these abstract values into a sequence of interactive spatial scenes, where users perform actions that mirror historical origin, production logic, and environmental responsibility. Through bodily metaphors, cause–effect systems, and procedural interaction, brand meaning emerges through experience rather than explanation.

By framing branding as a spatial and temporal process instead of a static visual surface, the project demonstrates how interaction can support complex narratives that are difficult to communicate through traditional graphic means alone.

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