The Fantasy Lab
A concept design study for Gentle Monster
Interaction Design project by:
Yasmin Gendel, Patricia López
Advisors Concept & Prototyping:
Prof. Henrik Rieß, Stef Tervelde, B.A.
Further Credits:
See video
Interaction Design Project by:
Elmira Bilokon, Mariia Vlasina, Klea Celmanaj
Advisors Concept & Prototyping:
Prof. Henrik Rieß, Stef Tervelde, B.A.
Gentle Monster is a South Korean luxury eyewear brand famous for its avant-garde, art-gallery-like retail stores with futuristic installations.
To represent the brand in an immersive 3D context, this concept website leads users inside a fictional laboratory where glasses are produced that allow the recreation of reality as a perfect fantasy. The space is experienced from a first-person perspective. Users can navigate through the lab and explore different areas, including robots, digital screens, and organic elements such as flowers. All elements are juxtaposed to create a space that merges reality and fantasy.
The project illustrates how perception can be influenced through designed spaces and objects. By combining the post-apocalyptic laboratory with natural elements, the website reflects the brand's dualism between imperfect reality and imagined perfection.
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Contact:
Prof. Henrik Rieß
Head of Program B.A. Graphic Design and Visual Communication
Faculty of Architecture and Design
Whitecliffe University of Applied Sciences
Salzufer 6, 10587 Berlin, Germany
Phone: +49 30 81 05 80 80
Email: riess(✺)whitecliffe.de
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