memORO – memorizing original rare oranges!
Speculative Design Project by:
Oriana Winiarski, Sarah Elgayed, Ferzan Dokumaci, Tata Kvavilashvili
Advisors Concept & Prototyping:
Prof. Henrik Rieß, Sandra Vollmer, M.A., Stef Tervelde, B.A.
Advisors Graphic Design
Prof. Alexander Tibus, Anna Bernhardt, B.A.
Speculative Future Scenario:
What if in 2050 the citrus greening disease made all oranges officially go extinct?
Artifacts from the memORO history archive
Editorial Design
'memORO' imagines a future where climate change accelerates citrus greening disease – a real agricultural threat already affecting monocultures in 2025 – which could drive oranges to extinction by 2050. In this scenario, ORO, a company known for bioengineered oranges, establishes 'memORO', a museum dedicated to preserving the memory of the lost fruit.
The memorial exhibition explores humanity’s effort to remember and re-experience the orange. Exhibited artifacts reflect past interactions with citrus – from peeling rituals to crypto-based tree adoptions and attempts to engineer the ‘perfect’ orange. Some are sensory, others symbolic – together, they reconstruct fragments of the forgotten fruit and invite reflection on memory, preservation, and loss.
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Contact:
Prof. Henrik Rieß
Head of Program B.A. Graphic Design and Visual Communication
Faculty of Architecture and Design
Whitecliffe University of Applied Sciences
Salzufer 6, 10587 Berlin, Germany
Phone: +49 30 81 05 80 80
Email: riess(✺)whitecliffe.de
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