LOOP – Exploring the radical attractiveness of the backflip
Communication Design Project by:
Ferzan Dokumací, Oriana Winiarski
Advisors Concept & Prototyping:
Prof. Henrik Rieß, Felix Müller, M.A., Robin Woern, M.A.
Advisors Graphic Design
Prof. Alexander Tibus, Barbora Demovič, M.A.
Research Question:
How can the attractiveness of the backflip be changed by modifying the proportions of its performer?
LOOP examines the concept of attractiveness through the thesis that the performance of a backflip can serve as a metric for desirability. Various animal characters demonstrate their unique interpretations of the backflip movement. These characters are deliberately designed without human facial features to maintain focus on bodily movement rather than expression.
The interactive installation invites visitors to create composite characters by selecting and combining different anatomical elements. Participants then observe their assembled creations perform a backflip sequence. An AI system analyzes the movement quality and assigns an attractiveness score, quantifying the aesthetic appeal of each unique performance.
'LOOP' was exhibited at Berlin Design Week 2025.
See all ‘Punk & Participation’ Projects
See all ‘Punk & Participation’ Projects
Contact:
Prof. Henrik Rieß
Interaction Design and Visual Communication
Berlin International
University of Applied Sciences
Salzufer 6, 10587 Berlin, Germany
Tel: +49 30 81 05 80 80
E-Mail: riess[🎈]berlin-international.de
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