It’s all in her Head– How the Gender Data Gap impacts Women’s Health
B.A. thesis & project by:
Thea Haaker
Project Categories:
Information Design, Motion Design, Exhibition Design
Thesis Advisors
Prof. Henrik Rieß, Prof. Alexander Tibus
Project Advisors:
Prof. Henrik Rieß, Felix Müller, M.A.
Research Question:
How does the gender data gap in medical research impact women’s health?


‘It’s All in Her Head’ is an interactive infographic that aims to raise awareness about the severe consequences of the gender data gap on women’s health. The viewer follows the protagonist through a series of unsettling encounters with the healthcare system, each scenario based on real data and women’s personal experiences.
The project’s objective is to turn hard-hitting truths into an easily digestible and entertaining, yet informative video. The project’s title reflects the tendency within the healthcare system to dismiss women’s physical symptoms as psychological or exaggerated.
The infographic is exhibited on a screen with a large scale frame in the shape of the protagonist’s head, to catch the eyes of bypassers and further exaggerate the project’s title.
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Contact:
Prof. Henrik Rieß
Head of Program B.A. Graphic Design and Visual Communication
Faculty of Architecture and Design
Whitecliffe University of Applied Sciences
Salzufer 6, 10587 Berlin, Germany
Phone: +49 30 81 05 80 80
Email: riess(✺)whitecliffe.de
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