UY studio
Berlin: The Final Invasion

Abstract:
UY Studio – a genderless fashion label and art collective – was selected for its high-quality textiles and inclusive ethos. The project recreates the brand's performance-like runways while representing Berlin's diverse culture through alien characters inspired by the city's distinctive street style.

The concept features a UFO saucer transporting the studio to space for a runway show accompanied by electronic music. Each alien character presents a specific garment, demonstrating identity expression through clothing. Following the presentation, users can select outfits to explore details including size and fabric specifications.

Students:
Elmira Bilokon, Mariia Vlasina, Klea Celmanaj

WILLIAM FAN
The Glow-up Recipe

Abstract:
This 3D experience is based on the Berlin fashion brand WILLIAM FAN, recognized for its fusion of Asian-inspired elements with contemporary design. The brand's aesthetic combines cultural artifacts and fashion accessories to create timeless pieces. 

The experience features three scenes: a sophisticated lobby, a selection space where users explore accessories including bags and jewelry, and an interactive scene where chosen items are combined in a virtual soup bowl. The prototype reflects the brand's balance of simplicity and complexity while enabling playful user engagement with fashion pieces.

Students:
Thelma Rut Haraldsdottir, Anna Lena Halldorsdottir

Döner Customizer
Mustafa Demir's Gemüse Kebap

Abstract:
Mustafa Demir's Gemüse Kebap was selected as motive for this project, due to its popularity and distinct brand identity, inspired by its central feature — a spinning meat stack. An interactive food-ordering mechanism was designed to enable users to customize orders by adding or removing ingredients. Once finalized, orders can be submitted via a mobile app interface.

To preserve the brand's essence, key elements were integrated, such as Mustafa (the owner and founder) slicing the döner on the order screen.

Students:
Ferzan Dokumací, Oriana Winiarski

Go Donuts!
A promo mobile racing game

Abstract:
"Go Donuts" represents a combination of the Berlin-based brand "Sammy's Berliner Donuts" and the established game Mario Kart. The objective was to create a game involving donuts as an interactive engagement mechanism between the brand and its customers. To maintain brand coherence, a selection screen featuring the brand's "Fancy donuts" menu was implemented. Users can select one of seven "Fancy donuts" options and are subsequently transported to the course to play with the chosen donut.

The course incorporates design elements of the brand, including its logo. Additionally, visual elements such as a game logo and in-store posters were developed to enable customers to scan QR codes and access the game. Upon completion, users receive a discount coupon for their selected donut variety.

Students:
Hikaru Shiozawa, Sarah Elgayed, Lorena Santamaria

Let it Bleed!
A virtual encounter with artworks of Berlin's local artists.

Abstract:
Berlin is recognized for its diverse creative expression across multiple mediums, with the art shop "Let it Bleed" in Kreuzberg exemplifying this range of artistic work. The 3D island website employs interactive elements representing the shop's various creative techniques. Three distinct stands showcase screen printing, digital printing, and ceramics processes through key production tools.

Animated step-by-step tutorials and information bubbles provide explanations of each approach, enabling users to explore the techniques interactively. A postcard wall honors local artists collaborating with the shop, with credits identifying each creator on the reverse side.

Students:
Laura Smektalska, Laman Gasimova, Sofia Mudrak

OUT
Objekte unserer Tage

Abstract:
This project presents an interactive digital experience for the Berlin-based furniture brand OUT, reflecting its core values of modularity, sustainability, and creativity through a gamified unboxing narrative.

The experience unfolds across three scenes: users discover an avatar figure within branded cardboard boxes, transition to a showroom featuring OUT furniture and eco-friendly elements like paper packing peanuts, and conclude in an open floor plan where furniture organically emerges from growing grass, symbolizing the brand's connection to nature.

Students:
Thianon Klausmann, Hanul Yim, Alexander Wagner

Kulturfabrik Moabit

Abstract:
Kulturfabrik Moabit is a cultural hub offering concerts, exhibitions, and events across multiple spaces including a club, theater, and café. While the venue's visual identity is strong, its website lacks the physical space's vibrant atmosphere. An interactive website was developed to provide an immersive experience reflecting the venue's character.

The design replicates the venue's structure, beginning with the iconic red metal door leading to a navigation menu shaped as "KUFA" letters, from which different rooms can be explored. Within these spaces, interactive elements such as sound and movable objects provide access to event information.

Students:
Sara Omarsdottir, Tata Kvavilashvili, Inci Işık Göktaş, Sofía Redondo Stoler, Larissa Sophie Steinhauser

Contact: 
Prof. Henrik Rieß
Interaction Design and Visual Communication

Berlin International
University of Applied Sciences
Salzufer 6, 10587 Berlin, Germany

Tel: +49 30 81 05 80 80
E-Mail: riess[🎈]berlin-international.de

Social Media: